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Luxury Yacht Marketing

Every yacht has a story... let us share yours

As a global leader in yacht marketing, our inter-connected, highly specialized creative team executes your bespoke marketing strategy. Together, we have a shared ambition to provide you with the greatest value.

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Proven Process

The N&J Difference

1.

Distinct Strategies

Your broker and dedicated marketing team join forces to leverage your yacht's unique characteristics
2.

Digital Fluency

High-powered digital campaigns and assets to market your yacht effectively
3.

Data-driven Agility

Expert swift response to digital signals that allow us to optimize your yacht’s marketing strategy

Your Yacht’s First Impression

Yacht visibility and connection made easy
Advanced search filters and accurate results
Easy-to-view yacht information
Optimized lead capturing

What our brokers are saying

Northrop & Johnson provides the yachts within our charter fleet with exceptional visibility, from digital marketing to in-person events and beyond. Our team works seamlessly with our in-house marketing team to ensure the highest possible number of bookings of our charter yachts.
Ed Dickinson
Yacht Broker
Monaco
I'm proud to be part of a team that is so dedicated to marketing the yachts in its fleet. As a yacht broker, I have the utmost confidence when signing new clients because I know that not only will I provide them with extraordinary service, but the company is also dedicated to marketing our yachts to the greatest degree possible.
Richard Higgins
Yacht Broker
Antibes
The unparalleled dedication to a yacht in N&J's charter fleet is second to none. We ensure maximum bookings for our charter yachts through a comprehensive range of strategies. Our dedicated team collaborates with captains, crew, owners and within our own ranks to ensure needs are not only met but exceeded.
Sean McCarter
Yacht Broker
Palma
Northrop & Johnson's commitment to promoting our fleet of yachts stands unrivaled. Our unparalleled strategies, coupled with our proficiency in digital marketing and events, consistently yield outstanding visibility and successful transactions for our yachts.
Wes Sanford
Yacht Broker
Fort Lauderdale

Ripple-effect Marketing

Targeted touchpoints reach ultra-high net-worth individuals around the world, producing extraordinary results.
698
Total Yachts
Sold Worldwide
66
Yachts Over
24m Sold
131
Total Yachts
Sold
9.4%
Market
Share
0
5
10
15
20
25
30
Northrop &
Johnson
Denison
Fraser
IYC
Deals Representing Seller
Deals Representing Buyer
Deals Representing Buyer & Seller
2022 market stats as per Boat International's Boat Pro

Digital Reach

At Northrop & Johnson, we leverage a comprehensive array of digital marketing channels to strategically position your yacht in front of the most ideal buyers or charterers. Our unrivaled team of experts is well-versed in catering to the tastes of ultra-high-net-worth individuals, comprehending the types of content they consume and the diverse platforms they prefer.

The Art of SEO

Dominating the digital landscape

Our content creators and SEO experts craft compelling copy for maximum views and to inform, educate and entertain while driving traffic to the site.

In-house video experts paint the right picture

Innovative Synergy

Joining forces to reach new audiences
IGY Marinas
Louis XIII Cognac
Northern Trust
Compass
Strategic Partnerships
NetJets
Penfolds
Master
Zeelander Yachts
Exclusive Resorts
Space Perspective
Tim Davis of Corcoran

Custom Luxury Editorial

Maximize your yacht's visibility through the Navigator Magazine and E-Newsletters, which reach ultra-high-net-worth audiences at regular intervals.

Credible Brand Awareness

One romantic trip stands out the most for Carl Sputh, a charter broker for Northrop & Johnson and former yacht captain…
Washington Post
I work as a senior charter broker with luxury yacht brokerage, Northrop & Johnson, with people all over the world in different time zones.
Bussiness Insider
Superyacht marketing company Northrop & Johnson seeing sales for July 2020 reaching double that of the previous year.
CNN
It’s not uncommon for yacht charterers to "upgrade" their yachts year after year, chasing newer and bigger boats
Travel + Leisure
Weekly charters with Northrop & Johnson range from $32,000 to $490,000, plus expenses, according to a company representative.
CNBC
Sail Away With Me package offers an exclusive charter of one of Northrop & Johnson’s uber-luxurious yachts for an evening of undiluted romance.
Elite Traveler

In-person
Connections

Setting the stage for new opportunities at boat shows, luxury events, partner activations and more.

Ready to share your yacht's story?

Let us create an extraordinary experience for you

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